Franchise
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Pet Parents Are Among the Most Loyal Consumers
Pet parents are among the most loyal consumers, with 70% consistently buying the same pet food brand throughout the life of their pet. This unmatched loyalty creates repeat customers, long term stability, and reliable growth, making the pet industry one of the most dependable markets to invest in.
At What’s In The Bowl Pet Shop, our proven model combines carefully vetted premium brands with our own proprietary line of species appropriate foods and treats, giving franchise owners the opportunity to thrive in a fast growing industry where loyalty is built in.
What’s In The Bowl Pet Treats and Food
At What’s In The Bowl, we exclusively offer carefully vetted, high end pet brands. In addition, the founders own a separate pet food company and produce the proprietary What’s In The Bowl line of premium pet treats and food.
Amy and Sean Jones
Founders’ Passion
Meet Amy and Sean, the visionaries behind What’s In The Bowl Pet Shop. Their journey began with a simple but powerful belief: pets deserve biologically appropriate and species appropriate nutrition, the kind only nature can provide.
Their passion for pet health and wellness has grown into a movement, one that places pets and their families at the very heart of everything they do.
Through their stores, their podcast, their upcoming book, and their freeze drying company, Foodynamics, Amy and Sean have built a trusted platform that educates and empowers pet parents. They offer not just products, but knowledge, support, and a genuine community rooted in treating pets like family.
Now, with What’s In The Bowl Pet Shop Franchises, they invite you to join their mission. Owning a franchise is more than running a store. It is about becoming part of a culture that changes lives, one pet at a time.
As a franchisee, you will share in the vision of advocating for species appropriate nutrition, building strong relationships with pet parents, and creating a business that makes a lasting difference in your community.
When you open a What’s In The Bowl Pet Shop, you are not just investing in a business. You are investing in a movement.
Franchise Fee
Strategic Partners with Purpose
Rooted in a Culture of Nutrition and Trust
Opening a What’s In The Bowl Pet Shop franchise is more than an investment. It is a chance to join a movement built on biologically appropriate and species appropriate food and treats.
Your journey includes two weeks of immersive, hands on training in our Wisconsin stores, where you will be grounded in our culture and operational excellence. While startup costs vary based on location, buildout, and inventory, we empower you to design a space that reflects your leadership and vision.
The sign on the front unites you with the What’s In The Bowl brand, but the culture inside reflects you, the owner who brings it to life.