About

Amy and Sean Jones founded What’s In The Bowl Pet Shop in 2016, with locations in Brookfield and New Berlin, Wisconsin. Their journey into freeze drying began in the back of their retail stores, where they started producing freeze dried pet treats.

In 2020, Amy and Sean founded Raw Dog Barkery and Foodynamics. Raw Dog Barkery developed into a freeze dried pet treat brand whose products were sold in more than 400 independent pet stores. Foodynamics became a private label and contract manufacturing company, producing freeze dried products for more than 150 brands.

In 2025, Amy and Sean sold Raw Dog Barkery and Foodynamics to Glacial Freeze Dry.

That same year, they founded What’s In The Bowl Franchises, expanding the retail concept they had built since 2016. The first franchised What’s In The Bowl Pet Shop opened in August 2025.