The C.E.T. brand has led the way for at-home pet dental care products for more than 30 years. These toothpastes are designed to be readily accepted by pets with yummy flavors for all pets with the potential to form plaque. Virbac's knowhow has helped incorporate non-foamy enzyme and abrasive elements creating toothpastes that are safe for pets, even if swallowed! That's a big reason why the C.E.T. Brand is #1 recommended by veterinary professionals for at home pet dental care.